Case Study Title:
Regaining a Competitive Edge | Global CPG
Customer Type:
Consumer Packaged Goods
Client:
Global CPG
situation:
The company’s 15-month product launch timeline was too slow, giving competitors an edge. Leadership aimed to cut the timeline to 6 months but faced competing ideas and bottlenecks.
why scramble:
Instead of more meetings and brainstorming, the company needed a fast, action-driven process. Success meant launching faster, staying competitive, and setting a new internal standard. We convened 25+ elite team members across Innovation, Insights & Planning, Packaging, Food Development, Marketing, Finance, Supply Chain, Operations, IT, and external strategic partners. Scramble's approach eliminated inefficient brainstorming cycles and instead focused on piloting, making real-time decisions, and executing immediately. By shifting the workflow paradigm, Scramble focused on enabling rapid experimentation and alignment, ensuring strategic momentum translated into concrete action and measurable outcomes.
Scramble Partners
  • Head of Innovation
  • Multiple Business Units
Breakthroughs/
Outcomes
  • Delivered a portfolio of >30 proto-products/services
  • Enabled real-time debate and consensus-driven elimination of dozens of low-priority initiatives.
  • Managers reported drastic improvements of:
    45% performance gains across attendee
    55% performance gains across teams
    112% gains in teams’ ability to assign & execute tasks
    85% gain in confidence/trust in executing next steps

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